Now The Fanfare
The launch of a new novel is not only a good way to present your latest book to the world of readers, it is also a great way to promote the books you’ve written over the years. Here are 5 simple ways to launch your new novel with flair and fanfare.
Cross-Promotion is like networking. It is basically enlisting the help of other authors and reciprocating. They advertise your new book on their blog or Facebook pages and you do the same for them.
Launch your book at an event. Consider a library or social club of some sort. Do a presentation about your novel and its characters. Bring some first editions along for purchase at a discount and donate a copy to the library. Don’t forget to bring copies of previously written novels.
Preview your book blurb with a cover image on your Facebook page and on your blog. Mention that you would appreciate help spreading the word about your book.
A book trailer video is an effective way to launch your new novel. If you’re a bit of a techie you can create your own. I had one created for me by a friend. Also consider a professional for the job.
Amazon Marketing Service Ads are very reasonable and reach a large number of readers. Simply develop a “hook” or short sentence about your story that will grab reader interest. Add a few keywords that will trigger people’s searches and you’re in business.
By the way, don’t forget your email list. Make it as long as possible and keep it up-to-date. Launch your book with these readers first. They are your fans.