A striking book cover is that element of your novel that will catch the eye of a perspective buyer. Make sure it’s done right because the book may never leave the bookstore shelf if the cover doesn’t grab the reader. What your book cover looks like is an important aspect of your marketing process. Bookstore browsers spend an average of 8 seconds looking at the front cover of a book before deciding whether to browse any further. If your book cover doesn’t instantly hook their interest your chance to make a sale is gone.
Here are some things to consider when making decisions about your book cover:
• Placement of your title is important. It should appear in the upper section of your cover so it’s the first words your customer reads. Your name should be in a less exalted position and in a smaller size font. Unless you’re a celebrated author, it’s not your name that sells your book but the title.
• Title readability is critical. Select simple fonts not frilly scripts that might be difficult to read. Choose a neutral font color like white or black that will stand out against your cover’s background colors.
• Titles must be easy to read especially with the small covers now featured on many book sales websites. Make your titles short, simple, unique and memorable.
• Cover artwork must match content. An English countryside will not convey a story set in New York City. Misleading covers will disappoint readers.
• Colors make a difference. Reds and blacks can convey danger and violence. White and blue are calming. Pastels are lighthearted. Think about the psychological and emotional effects of the colors you will use on your cover.
• Here’s a couple of “don’ts.” Don’t put a photograph of yourself on the front cover. Don’t list illustrators, editors, credits or thank you notes on the front cover. Place these items on the book back or on inside pages. Everything on your book cover needs to help sell your book.
Create a great book cover and you’ll sell more books.
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