As every writer knows your work doesn’t end when you publish your novel. Marketing your book is the laborious and often expensive process that begins when your writing ends. In fact you might spend hundreds or even thousands of dollars launching your book. So writers need to grab any available free publicity they can find. Here are some ways to market your novel for free.
The best free marketing source for your novel is the Internet. Social media networks like Facebook and Twitter are great vehicles for getting your book out to the public. An easy start is to begin posting your book information on free sites like Authors on the Cheap and Indie Kindle Books on Amazon. Be sure to include purchase information and a tantalizing pitch.
Another Internet strategy is to identify online groups that might have an interest in topics touched on in your novel. For example, Yahoo has groups interested in mystery and romance novels. In my novel I touch on sexual harassment issues. I found groups who share that interest. Let these groups know about your book. Even your story setting can interest a group. I set one of my novels in the Outback Australia, and found an interest group on that topic.
Another use of the interest group strategy is to write articles for ezines about issues you deal with in your novels. You can also make comments on various related blogs. Each time, sign the pieces with a link to your novel’s sales page or your website.
Query book bloggers and reviewers.Request that they review your book. Many will. Then you plug their sites on your website or blog.
A writer I read about does author presentations using Skype. She prepares and presents the program the same way she would for a personal author appearance. I now have a skype presentation on my to-do list.
Perhaps you’ve discovered other creative ways to market your novel for free. Share your ideas with your fellow writers.
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