The world of novel promotion is rapidly changing. In the past the strategies for promoting your mystery novel consisted mainly of face-to-face contact—book signings, speaking engagements, Writing conferences—and give-aways—bookmarks, pencils, subject-related objects. Enter a new pathway to promotion. Blogging. As a promotional strategy, blogging is fast, effective and pretty much free. Here are 4 ways to use blogging to promote your mystery novel:
1. Create your blog
There are several hosts for blogs out there in cyber space. I like WordPress. Select one you like, use the host’s design support to create your own unique site setup, then start writing posts that relate to your book. I don’t mean you should shamelessly write glowing comments about how fabulous you consider your novel to be. However, I do suggest you update your blog readers on the progress and status of your mystery book. For example, you can list dates of your book releases and book signings.
2. Blog content is important
Write posts that relate to the topic of your novel. In my case, I write mysteries set in various locations around the world. So, I titled my blog, “Global Mysteries.” I post tips on how to write mystery stories. I post pieces about famous mystery novels and writers. I share my opinions on current crimes and infamous murderers. I expand my blog content by posting travel information about points of interest in numerous countries and cultures around the world. I provide site-seeing tips. By the way, it’s important to post to your blog on a regular basis to keep your readers interested.
3. Promote your book on other blogs
In addition to posting to my own blog, I write comments on other mystery and travel blog sites—always careful to provide a link back to “Global Mysteries. I also invite other bloggers to do guest pieces on my site. It’s all about getting your name out there.
4. Other ways to promote your blog
It’s important to promote your blog at every opportunity—on business cards, with links to other social media sites such as Facebook, LinkedIn and Twitter. For example, in your Twitter profile, list your blog name and URL.
Blogging is an effective, efficient, and cheap way to promote your mystery novel without leaving home. And, oh yes, it’s fun and interesting.
More marketing tips:
How to Market Your Mystery Novel